Introduction of SEO
 # What is Search engine optimization?
About Search Engine
# History of Search engines?
# Importance of Search Engine Optimization
SEO For Brand
# How is SEO important in digital marketing?
# How is search engine important for companies?
# How can search engine impact the brand and sales of a company?

Google Search Algorithm
# Algorithm overview
# How does search engine algorithm work?
# Algorithm
Update of Algorithm
Search Engine Components
        
Basic Step Of SEO
# Requirement Gathering & Keyword Research
# On Page Optimization & Off Page Optimization
# Technical SEO & Local SEO
 

Difference between Organic and Inorganic
What are Search Operators?
# What are Keywords?
# keyword research step
# related terms
# research competitors

Types of keywords
# Primary
# Secondary
# Long Tail Keyword
Keyword Research Tools
# Keyword Qualifier
# Seasonal Keyword
# Keyword Planner tool
# Google Trends
 

• Adding a Site &Verification Process
• Configuration
• Settings
• Geographic Settings
• Site Links
• Website Health
• Crawl Errors
• Crawl Stats
• Traffic
• Search Queries
• Links to Site / Internal Links
• Sitemaps
• Remove URLS from index
• HTML Suggestions
• Structured Data

Lesson-1: How is on page optimization important in SEO
⦁ Design factors and guidelines
⦁ File name and folder name optimization
⦁ Title tag optimization
⦁ Meta tags optimization
⦁ How to write meta description
⦁ Meta robots
⦁ Header optimization
⦁ Footer optimization
⦁ Allowed File Formats
⦁ Competition Analysis
 

Lesson-2:On Site part-2
⦁ Keyword Placement
⦁ Site (URL) Structure Analysis
⦁ URL renaming/re-writing Anchor link optimization
⦁ Content writing for seo
⦁ URL optimization
 

Lesson-1: Introduction to off page optimization
⦁ Importance of off site optimization
⦁ Current scenario of search engine optimization
⦁ On page optimization versus off page optimization
⦁ How to build links?
⦁ Type of linking methods
 

Lesson-2: Link & Submission
⦁ Link checking tools
⦁ Importance of integration of blog to gain SEO

• Website position analysis
• Monthly reports
• Cyclic SEO
• What is Domain Authority?
• How to Increase Domain Authority
• What is Page Authority?
• Page Rank
  1.What is Page rank
  2.How to increase Page Rank

Lesson-3: Back link
⦁ 1.What are backlinks
2.Types of Backlinks
⦁ Link Juice
⦁ Do Follow
⦁ No Follow
 

Lesson-4: Link Building
⦁ What is Link Building
⦁ Types of Link Building
1.One Way links
2.Two Way links
3.Three Way Links
 

Lesson-5:Google Business Page Optimization
⦁ Links for SEO
⦁ Business Directories
⦁ Local Classifieds
⦁ Blog Creation and Promotion
⦁ Blog Commenting
⦁ Forum & QnA
⦁ Social bookmarking
⦁ Local listing
⦁ Article submissions

Complete Analtics
⦁ How Analytics tool works
⦁ Insights
⦁ Cookie Tracking
⦁ Get started with Google Analytics
⦁ Account Creation
⦁ Get tracking ID & Add in Website
⦁ Setup Goals
⦁ What is Bounce Rate?
⦁ How to reduce bounce rate
⦁ Integrate Adwords & analytics Account
⦁ Measure performance of campaigns via analytics
⦁ Understanding Filters & segments
⦁ Monitoring traffic source & behavior

⦁ WordPress SEO H1, H2, H3 Tags
⦁ Title/Description/Keyword/Meta Tags Development
⦁ Anchor Text
⦁ Image Optimization
⦁ Use of robots.txt
⦁ Domain names and Exact match domain concept.
⦁ Footer Optimization
⦁ Content Prominence
⦁ Keyword density
 

Technical SEO
# Major Terms
⦁ Robots.txt
⦁ Internal Link Strategy
⦁ Site maps submission
⦁ Cloaking XML Sitemap
⦁ HTML Sitemap
⦁ Canonical
⦁ Web layout structure
# Optimization
⦁ Speed optimization
 

Complete Local SEO Guide

Ranking Updates Session 


 

Importance of content
⦁ Tips for content marketing
⦁ Best content marketing formula
⦁ Content and blogging
 

Freelancing Session (A to Z)